Profit
Replaces Start-Up ExpensesCovers Monthly Overhead Expenses
Generates Ongoing Volume
Identifies Potential Business Prospects
Builds Belief
Keys of Retailing
Be a Product of the ProductDevelop a Possibility List for Potential Customers for Each Product Line (background info)
Tell Your Story (stories sell product)
Collect and use Testimonials
Establish a Follow Up System
Day 1 - To thank for patronage and inquire about whether they had begun to useDay 3 – To be sure product is being used properly
Day 7 – Share testimonial
Day 14 – Share testimonial and offer complimentary products
Day 21 – Take reorder and get referrals